Posts Tagged ‘social media’

Here’s the story of how a regular ol’ Friday got flipped, turned upside down and I’d like to take a minute, just sit right there, I’ll tell you how it became the best day ever. (Please re-read previous sentence with the theme song to the Fresh Prince of Bel Air stuck in your head. You’re welcome.)

OK, maybe not the best day ever – but it’s pretty exciting get the email that says “Congratulations! You have been selected to attend the Mars Atmosphere and Volatile EvolutioN (MAVEN) launch NASA Social on Nov. 16 & 18, 2013 at NASA’s Kennedy Space Center in Florida.”

This is something that has been in the works for me since moving to Florida in 2011. It was back then when I first learned of NASA socials and submitted my name for one but wasn’t picked.

What does being selected mean? Here are the details. Me and 149 other people will get an inside look at NASA and watch the launch from the Kennedy Space Center.

I’ve caught two rocket launches before. The most recent one was on Aug. 7 when a military satellite was sent into orbit on a Delta IV rocket WGS-6.

So what’s the first thing I do after confirming my intent to attend?  I Google search “What to know about NASA socials.”

Here’s are the top 5 things I found and hopefully it helps anyone else looking for the same answers!

1. Travelers should be flexible

One of the main things NASA made clear is that launching things into space isn’t easy and the launch schedule can change.  Those that have to travel (I don’t, thank goodness) should have flexible arrangements. Don’t forget you’re heading to Florida – pack some sunscreen! It’s November, though, so the temperatures should be nice.

2. Hashtag #NASAsocial

Get ready to meet and interact with fellow space enthusiasts online and in real life from all over!  Some of them will be going and some of them will live vicariously through the #NASAsocial hashtag.  Take some time to peruse through old posts. Its worth it!  I caught one person’s recap that mentioned Will Wheaton was at their social!

3. Countdown and blastoff

My search brought me to Rob Pegoraro, a tweetup participant in 2011 who posted about his experience with a nice description of what to expect. He gives a good reminder about something I’ve experienced covering launches from the newsroom in Central Florida – There’s a lot of waiting and anticipation as you watch the countdown clock! And when the launch finally goes off, make sure to experience it!

4. Planning

Here’s a good account of what to expect. The author gives a blow-by-blow description of his NASA social experience.  I’m thinking with all the picture taking, tweeting and various other technological activities, back up chargers will be necessary!

5. NASA is on to something here.

“Formerly called NASA Tweetup, NASA Social program includes both special in-person events and social media credentials for individuals who share the news in a significant way,” a description on the organization’s website said.

Numerous articles out there describe how awesome a job the NASA social media team is doing. Check them out and you’ll likely start thinking of how you can incorporate it into whatever you do for a living!

Let me know if you’re going, too!


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I’m a little behind the curve on reading this one, but that’s what happens when you buy super discounted books from the Orange County Public Library Friends of the Library bookstore.

This book was published in 2007. FARK began, as Drew Curtis writes, in 1999.

I sat down at the Relax Grill at Lake Eola with my boyfriend right after buying this book for a dollar and began what would be a few days of introspective thought on what it is I do for a living.

Curtis, blatantly puts it straight. News editors aren’t doing journalism, they’re doing whatever it takes to get a page view. Bleh.

On and on, Curtis writes about what “isn’t news” –  “unpaid placement masquerading as news,” the “out-of-context celebrity comment,” and “seasonal articles,” just to name a few chapters of the book.

After the first chapter, I kept a sheet of notebook paper as a bookmark to collect any revelations I had – and well, there was a big one.

What is news, if it’s not what’s going on in our daily/everyday lives?

In journalism school, wherever that happened to be for you (for me it was the University of Nebraska at Omaha), one of the first things they teach is News Values.

The ones I was able to remember off hand: Timeliness, proximity, conflict, prominence, strange/sex

The ones I had to look up: Frequency, Impact, human interest.

I argue that even when I worked at at FOX station and we had an American Idol viewer panel in our 10 o’clock newscast, that was news.

We are documenting what goes on in our daily lives. And for a lot of people, not everyone, American Idol is a concern worth hearing about. (This was back in 2008-2009, LOL)

The ballpark that has strange promotions to get people to attend, an example in the book, is worth covering, in my opinion. It should be covered because people should know what is going on in their community.

Curtis spent 200-plus pages talking about what isn’t news and making fun of it. The last chapter, called “Epilogue: What should Mass Media be doing instead?” was about 16 pages and I feel like Curtis side-stepped the question.

*Spoiler Alert*

He came to the conclusion that stories have a focus to draw people in and click on it. “Everyone claims to want real news, but no one really does. The great unwashed masses want the titillation Mass Media provides,” Curtis wrote.

Isn’t that the truth? I know with social media, particularly Twitter, I have 140 characters to find the one element that will make a reader say, “What?” and move the cursor over the link and physically push down on the link to my news station’s website. I have to be very convincing.

In a sub-heading called “The Future of Mass Media” (which I guess is really now?), Curtis gets it right:

“Local video is the one thing local TV can do better than anyone else. Local TV should be beefing up its Web site offerings…”

This, in the words of Chris Traeger on NBC’s Parks and Recreation “literally” made me go DUH!

I love raw video. I can remember the first time I put raw video on the website of the station I was working for. I was the weekend assignment editor at FOX 42 in Omaha. Santa was flown by helicopter to the children’s hospital and we had video of him arriving. It was super cute. I had to have the director run it through the board so the encoder could capture the video and  I could clip it in the CMS. What fun those days were!

Overall, the book was a great read and I honestly now consider with most any headline I write if FARK would make fun of it.

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While online news outlets are busy feeding off the “Jedi mind meld” gaffe President Obama made today, I feel like I am recovering from a news “mind meld” courtesy Poynter’s Al Tompkins.

From 10 a.m. until 4 p.m. Wednesday, I sucked in as much as could in the short time period he presented to two different groups at the news station I work for.

Here are my takeaways:

  • Make your headlines a promise and then deliver on that promise in the story.
  • Use the cutline! Tell the viewer what they don’t know. It is one of the first places that readers look at, according to Poynter eye-track studies.
  • “When I show you the little person affected, you start connecting with it,” Tompkins said. He was showing us USA Today’s interactive feature on Ghost Factories.
  • Linking to additional resources is good. Expanding your stories with the info in those additional resources is GREAT!
  • Start the day knowing at least 3 big things for the day’s coverage.
  • Acclimate your viewers to make it a habit to share their pictures/video with you <user generated content.
  • Make “the web” a way for users to experience the story.
  • Write how you talk. Duh!
  • Raise your right hand and take this oath: I will never cut and paste from a TV news script.

On top of all the great information, Mr. Tompkins signed my copy of “Aim for the Heart.” That book I credit for helping me get past my fear of ‘gasp’ writing.

Thanks, Mr. Tompkins!

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I’ll get straight to the point.

For planned coverage of big events like the State of the Union, I think its time for social media editors to expand what they do.  Simply quoting the SOTU speech via “live tweeting” is not enough.

You will give your online viewer more value in preparing extra content relevant to what is taking place already in front of them.

The effort put into live tweeting is wasted on something like the SOTU when there are other sources of the same exact information. Ex. @whitehouse.

Work smarter.  The Pew Research Center (@pewresearch) had the right idea.

When President Barack Obama spoke on immigration, the Pew Research Center tweeted, “Obama raises #immigration: our study found Illegal population in US has declined since 2007 peak #SOTU.

They did this throughout the speech!

I know the newsroom is not always the most conducive to planning ahead, but make it a point to prepare and you’ll see your effort pay off.

Your SOTU live chat will be rich with content driving people to your website!

By the Numbers (some neat stats from Twitter and Google!):

@gov: 1.36 million total #SOTU-related Tweets from 9:10 pm ET (President’s entrance) to 10:44 pm ET (end of #GOPResponse). Was 767k in 2012.

@gov: Most-tweeted #SOTU moment: Middle class opportunity and minimum wage at 9:52p ET = ~24,000 Tweets per minute.

@gov: Second most-tweeted #SOTU moment: Call for vote on gun legislation at 10:12pm ET = ~23,700 Tweets per minute.

@gov: Tweets-per-minute peak during #GOPResponse to #SOTU: ~9,200 TPM at 10:43 pm ET, following @MarcoRubio‘s sip of water.

@gov: Second-most-tweeted moment of #GOPResponse to #SOTU = @MarcoRubio on Republicans not “protecting millionaires;” about 8k TPM at 10:33p ET.

@googlepolitics: Rising @google search terms from 9:25 – 9:55 PM: 1) Minimum Wage 2) Violence Against Women Act 3) Paycheck Fairness Act 4) Al Franken #sotu

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Social media editors: Do you have a robot deputy? <<This article is a good read for news web editors and managers.

The value of social media for a news organization is apparent in that if you’re not posting, you’re missing out. But can we measure its full impact?

Here are my takeaways:

The author does a good job of explaining that readers are not using your websites home page to access your content.

What do the numbers tell us? Should we be posting more? Should we be posting in spurts at different times of the day?

No one size fits all solution is right.

“Tweeting more is better than not tweeting enough but tweeting all at once is worse than not tweeting at all.”

What’s your strategy on social media?

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The story of a FAMU Marching 100 drum major dying possibly as a result of hazing hit kind of close to home.
I’m a former member of the University of Nebraska at Omaha Marching Mavericks. I was a part of the saxophone section and active member of the honorary band fraternity Kappa Kappa Psi. Those were the best times of my collegiate career!
Now you know why I followed this story…
It hasn’t been publicized, but there are some tweets from the night after the Florida Classic that reveal a little more detail into what was happening the night Robert Champion died, including one that encourages hazing.
Here is the question, would you report on these tweets?
Here is my argument:
Back in May, it made headlines that a resident in Pakistan had inadvertently tweeted as Seal Team 6 was invading Osama Bin Laden’s compound.
The posts made to twitter that aren’t made private are in the public sphere and there for anyone that pursues them.
Already, twitter is being used innovatively in journalism and this is just a part of the new territory. The tweets are compelling and give the viewer a window deeper into the Marching 100 world, which usually just exists between band members.
What’s the difference between reporting the guy who was unknowingly tweeting when seal team 6 was next door killing Osama bin laden and reporting on tweets famu and Marching 100 related on the night the drum major died?
What are your thoughts? Is there an ethical boundary being crossed by adding this angle to the whole story?

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I have this idea that a tv station and its platforms for distributing the news (web, social media, mobile and tv) are capable of fostering a community dialogue that will strengthen journalism and civic engagement.  Here is a preview of a piece I am writing to support this claim.


It begins with a thorough look at what send out on the airwaves through the broadcast signal starting with newscasts.  A station’s newscasts are where the opportunity lies to make that initial connection with the community it wants to build.  The stories that people can relate to and use to enhance their daily lives will draw them back time and again. Weather and local sports are other attractions to turn on the television to your station.  Showing the viewer what is happening right now in the area around them is important.  Live video makes what you are offering relevant and timely.

Now take those basics and add features from your other platforms.  Driving across platforms enhances each one. Use a live poll from your website to engage the audience and give them a perspective of others opinions.   Use your mobile program to ask viewers if they would like to share comments by texting their opinion.  Read and show those comments in your broadcast.  This is where and how you create the conversation and form the omni-directional communication process.  Tell viewers they can find a map of recent arrests on the website.  Let viewers use your Facebook and Twitter sites to submit pictures and video.  Remember to do all of this in a way that encourages people to connect not only with you but each other and their community leaders, such as city officials or congressmen.  Put your viewers in a position where they have direct access to them through each of these platforms.

The web immediately follows TV as a source for building a community with your TV station.  In some ways it is bigger.  “In 2010 every news platform saw audiences either stall or decline – except for the web.” (Rosenstiel, 2011).  There are an unlimited number of ways to make the station website more than just a clipped up newscast.  “Newspapers also use the Internet to supplement their printed version of a longer project with databases, orginal documents, methodologies, or audio and video of interviews with sources or the reporters on the story.” (Kovach, 2007, p. 93).  With every story we send out reporters to cover there are web extras to be created on the website.  To name just a few basics: extended interviews, raw video, streaming video, court documents, extra pictures from the cell phone, links to related websites, maps, live chats with the source or reporter, and so on and so on.

Here are some helpful websites to accomplish some of the above:

http://www.coveritlive.com/  (live chats and blogs)

http://www.ustream.tv/  (live streaming)

http://www.dipity.com/  (timelines)

http://www.slideshare.net/  (slideshows)

http://maps.google.com/  (maps)

http://wordpress.com/  (blogs)

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