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Archive for February, 2013

You may have noticed that Cover It Live has a new option for the producer console. They call it the Event Studio.

It looks scary at first, but its way cool!

The folks at Cover It Live hosted a learning webinar to show off the new features a few months ago.  You should definitely watch the replay to absolve any fears or intimidation you might be experiencing!!!

Here are my notes: (watch it here)

Live event coverage>more about what producer generates, enhance collaboration among contributors.

New moderation & content queue – comment moderation, Media library
Enhanced search for social content
Improved current analytics in the console!

New smart queue> moderation of comment/hold area + tweets

Tool bar> media, polls, newsflash, add/manage panelists/stats

Edit content after published (but not twitter)

add captions to images

add RSS feeds

Drag and drop images

Can now review twitter content before publishing (just can’t edit it)

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I’ll get straight to the point.

For planned coverage of big events like the State of the Union, I think its time for social media editors to expand what they do.  Simply quoting the SOTU speech via “live tweeting” is not enough.

You will give your online viewer more value in preparing extra content relevant to what is taking place already in front of them.

The effort put into live tweeting is wasted on something like the SOTU when there are other sources of the same exact information. Ex. @whitehouse.

Work smarter.  The Pew Research Center (@pewresearch) had the right idea.

When President Barack Obama spoke on immigration, the Pew Research Center tweeted, “Obama raises #immigration: our study found Illegal population in US has declined since 2007 peak #SOTU.

They did this throughout the speech!

I know the newsroom is not always the most conducive to planning ahead, but make it a point to prepare and you’ll see your effort pay off.

Your SOTU live chat will be rich with content driving people to your website!

By the Numbers (some neat stats from Twitter and Google!):

@gov: 1.36 million total #SOTU-related Tweets from 9:10 pm ET (President’s entrance) to 10:44 pm ET (end of #GOPResponse). Was 767k in 2012.

@gov: Most-tweeted #SOTU moment: Middle class opportunity and minimum wage at 9:52p ET = ~24,000 Tweets per minute.

@gov: Second most-tweeted #SOTU moment: Call for vote on gun legislation at 10:12pm ET = ~23,700 Tweets per minute.

@gov: Tweets-per-minute peak during #GOPResponse to #SOTU: ~9,200 TPM at 10:43 pm ET, following @MarcoRubio‘s sip of water.

@gov: Second-most-tweeted moment of #GOPResponse to #SOTU = @MarcoRubio on Republicans not “protecting millionaires;” about 8k TPM at 10:33p ET.

@googlepolitics: Rising @google search terms from 9:25 – 9:55 PM: 1) Minimum Wage 2) Violence Against Women Act 3) Paycheck Fairness Act 4) Al Franken #sotu

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Social media editors: Do you have a robot deputy? <<This article is a good read for news web editors and managers.

The value of social media for a news organization is apparent in that if you’re not posting, you’re missing out. But can we measure its full impact?

Here are my takeaways:

The author does a good job of explaining that readers are not using your websites home page to access your content.

What do the numbers tell us? Should we be posting more? Should we be posting in spurts at different times of the day?

No one size fits all solution is right.

“Tweeting more is better than not tweeting enough but tweeting all at once is worse than not tweeting at all.”

What’s your strategy on social media?

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